If you have a business, you have to focus on digital marketing if you want to grow your brand. The two simply go hand in hand.

However, it seems like there is a new strategy being thrown at you every day. Don’t get overwhelmed. There are some digital marketing ideas that have just continued to become more popular over the last five to 10 years.

If you’re ready to increase brand recognition and engagement, add at least a few of these ideas to your strategy to start seeing results.

1. Master Content Marketing

No matter what anyone tells you, content marketing is still going strong. As Inc.com points out, those who say content marketing is dead are probably just doing it wrong. Just uploading content isn’t enough. It has to be engaging, relevant and useful. Most importantly, forget about the marketing part and focus on your audience. After all, part of a building a brand is building relationships with your audience.

A few ways to master content marketing include:

  • Write tutorials
  • Guest blog on popular sites in your niche
  • Focus on quality over quantity (long form content often performs better)
  • Add posts to Medium.com
  • Blog on LinkedIn (great for B2B businesses)
  • Solve your audience’s problems
  • Mix up content types (blog posts, infographics, videos, etc.)

Don’t forget that content marketing also includes things like email and newsletters. Make these useful and engaging too.

2. Build Relationships With Influencers

One of the best digital marketing ideas is to leverage the power of social media influencers. Instead of reinventing the wheel, all you have to do is the get attention of influencers in your niche. They already have a massive following that’s eager to hear their latest recommendations. Researchers have even done studies in the area and found that the majority of social media users listen to a select few.

3. Get Your Brand On Film

Odds are, you probably spend your fair share of time on sites like YouTube. You’re not the only one. People love to watch videos. So, why aren’t you using them in your digital marketing strategy? Create videos to introduce your brand, show people how to use your products, do something fun with pop culture that ties in your brand or anything else engaging.

If you really want to get creative, try creating 360 degree videos, such as with Facebook 360. You could even create virtual or augmented reality videos to let your audience feel like they’re there with you.

4. Engage With Fun Podcasts

With the popularity of videos, you might not think podcasts have a place, but people can’t always watch videos. It’s easy to listen to podcasts on the way to work or while exercising. Podcast listening has risen in popularity in the last five years, going from just over 10% of the US population in 2013 to nearly 25% in 2017.

Podcasts are more budget-friendly to create than videos, so they’re ideal for tighter marketing budgets.

5. Build A Killer Lead Magnet

Consumers love getting something for free, especially if it’s something useful to them. This is where lead magnets come in. They’re royalty among digital marketing ideas, usually because they’re so effective. They’re perfect for getting visitors to your website and building your email list.

Start by creating a clear customer persona. This helps you to create something that’s truly valuable for them. Remember, it’s not about marketing your products or services here. It’s about selflessly giving something useful to your potential customers. Free templates, cheat sheets and training videos are some of the best and most effective options.

6. Invest In Facebook Ads

You might not like how Facebook displays business pages, but it’s hard to deny the benefits of Facebook ads. It’s one of the best ways to target your exact audience. This means you’re getting better ROI for every ad. While these stats and tips from Inc.com are from 2016, they’re still relevant today. They also show just how useful Facebook ads are to businesses.

According to Facebook Ads, people in the US spend one out of every five minutes on their mobile devices on Facebook or Instagram and two billion people use Facebook every month. Plus, you can customize ads to your budget and brand. It’s easier than just constantly publishing updates and hoping someone sees them.

Digital marketing is the best way to grow your brand, but only if you’re doing it right. If you need help going in the right direction, contact Block 81 today to see how we can help.


Published on February 6, 2018