Cutting corners to save money is nothing new, especially when it comes to web design.
Why invest in a website when you could just use social media? Better yet, if you do have a website for your business, why not just use a free site builder or the cheapest developer you can find?
The problem is your customers and other businesses expect to see a professionally designed website. Anything less and you could watch your competition grow while your business fades away.
You Need An Online Presence
It doesn't matter whether you're online only or a brick and mortar store. Every business needs an online presence. With social media, you're limited to the same types of posts as every other business. With your own website, you create your own unique space online. It's your business's chance to show off what the business is all about. It's also a great way for potential customers to find your business through an organic search, such as Google or Bing.
Another major benefit is your business is always available, even if the physical location is closed. Your website is open 24/7 so visitors can find you day or night.
Cheap Isn't Enough
Would you invest in a building in the bad part of town that's falling apart? Trying to build a cheap website is the same thing. While you don't have to spend a fortune, you need to invest in a good responsive design. The quality of your website tells visitors what type of business you are. If you don't care about a quality site, they'll think you don't offer high-quality customer service and products.
Putting your best foot forward online makes a good impression. Plus, if your site looks good, is easy to use and loads fast, visitors are more likely to choose you over the competition. It's truly an investment in your business.
Increase Brand Awareness
Your website is one of the main components for increasing brand awareness. Without a website, your business doesn't have a single online location for visitors to learn more about your company. From having a back story on an About Us page to keeping visitors updated with a blog, your website serves as the online face of your brand.
It's easy to share blog posts from your website on social media. Keep customers updated on your business's latest community involvement or advertise new product promotions and discounts. Having a central website helps tie together your brand awareness marketing strategy.
Makes You More Competitive
The most important reason to invest in a website is to be more competitive. Check out your competitors' websites. Odds are, the majority of your competition already has a website. It might not be the best, but it's better than nothing. Even if your competitors are larger than you, the right design and marketing strategy turns you into a serious online competitor.
For instance, a website lets you take advantage of content marketing. Google loves quality content. Plus, optimized content on your site helps you rank higher in search results, so your target audience finds you easier. Without a site, it's hard to post new blog content regularly or add in product descriptions to keep your business fresh in search engine results.
Simply investing in a website and focusing on content creation helps increase visits and customers. This is even without other types of marketing that you're likely already doing. Invest in a high-quality website, in addition to your other marketing tactics and instantly become more competitive.
It doesn't matter how large or small your business is. You need to invest in a website that impresses visitors. From getting your brand noticed to competing with even the biggest and most well-known brands, a website is a crucial part of any marketing strategy.
Ready to impress your visitors and create the right online home for your business? Make your customers fall in love with you by contacting the design and development professionals at Block81.