Your website is, more often than not, the first stop in your sales pipeline. Because of this, it's imperative that your site is running smoothly, up to date, and looks great. Of course, not every business owner (or even their managers) have time to do these checks and updates on a regular basis. That's why web design companies like ours provide website maintenance services. Not convinced? Here's why website maintenance is important.
Anyone who says image doesn't matter is lying. It absolutely matters, most notably when it comes to first impressions. That's just the way humans work. So when your site takes too long to load, has glaring errors, or is woefully out of date, it impacts your company's image. Your brand's perception takes a hit. However, minor it may seem, that's not a good thing, especially when these "minor" things could be avoided altogether. While we can't win everyone over, keeping your brand perception a positive one is always a good thing. A good maintenance plan can help with that.
As websites get more complex under the hood, the more places there are for bugs to creep in, code to become outdated, and holes for hackers to get through. And let's not forget the ever-changing number of devices that sites are viewed on these days. Website maintenance means anticipating these kinds of changes and dealing with them in a timely manner.
No matter what anyone else says, content is still king on the web. It's what people are searching for and what search engines use to determine your site's value. So it only makes sense that keeping your content fresh and accurate is important. Incorrect information could lead to a lost customer and a poor impression of your company.