Sometimes going for as simple as possible can be the most difficult. When it came down to it, we stripped everything to the bare minimum and only added things if they truly brought value. Because the OBP site is mainly a way for customers to see some brief info and get in touch, that meant going with a one-page site that kept everything short and to the point. There was just no need for a fuller, multi-page site. So, to keep the design from becoming stale, we added some interaction and animation.
The end result is a simple, yet modern, website that OBP is very happy with. It communicates everything it needs to communicate without being overwhelming and while keeping the user experience easy and intuitive.