Ann Garcia is the The College Financial Lady. When it comes to information on preparing for the financial side of getting your kids through college, she's the expert. Her previous website though wasn't communicating that very well.
What Ann's website needed was a complete redesign – one that gave her more control over what information should be highlighted immediately.
Ann got in touch with Block 81 to talk about how her site could be improved. She found it a bit difficult to navigate and much of the more critical information surrounding college and money was buried within tons of other great information.
Ann's website is essentially a really big blog. It runs on WordPress which is, quite frankly, the perfect platform for blogging. For some designers/developers, slapping a new WordPress theme onto a site is essentially the same as a redesign. And *technically* I guess that's sorta correct. The problem is that just picking a theme that looks cool without any thought for a site's goals means the theme is just window dressing.
As I've mentioned before with another WordPress project case study, off-the-shelf WordPress themes are hardly ever a 100% perfect fit for anyone's website. Customizations are always needed and The College Financial Lady website was no exception. But with Ann's help, a theme was chosen that I then customized to fit her content in a way that met her goals and made it easier for visitors to find the information they need.
The end result is a website that Ann is much happier with and that she's been proud to show off. Her readership continues to grow due to her amazing content, but the redesign has helped keep them on the site since they're able to find additional content more quickly.
PS: if you've got kids (of any age) and are thinking college, definitely give The College Financial Lady a visit!