During the last weekend of 2024 I was sideswiped by my bookkeeping company—they shut down without any notice of any kind. They left me and hundreds, if not thousands, of clients like me scrambling to find a new bookkeeper.

In my search, I viewed about a dozen accounting company websites, if not more. Apart from reading what each had to offer to see if they’d be a good fit, one of the things that I looked at was whether or not their website matched what they were saying. In other words, if their website didn’t work well or was just plain dated, I crossed them off my list.

You might be thinking, "Angie, you’re a web designer, of course you’d use that as a metric." And yes, you’d be correct. But I know I’m not the only person, regardless of profession, who does the exact same thing.

The fact is, your website is more than just a digital brochure or business card. This is especially true of other professional service companies (think law, architectural, and consulting firms).

Your website is a crucial touchpoint for potential clients (and even existing clients), a hub for information, and can often be the deciding factor on whether or not to work with you.

When was the last time you looked at your website closely, objectively, and with fresh eyes? If it’s been a while, it’s probably time to consider a redesign.

Let’s explore why a website redesign is important, how to recognize the signs that your site needs an update, and how a modern, strategic redesign can benefit your professional services business.

Why a Website Redesign Matters for Professional Services

Look, for anyone in business, your reputation and credibility matter—a lot. A dated, poorly functioning, or inaccessible website can completely destroy your credibility and erode trust before you even have the chance to speak with a prospective client.

Here are a few reasons why staying updated matters:

Credibility and Professionalism: First impressions count. A well designed, modern website sends the message that you’re current and professional.
Enhanced Client Experience: Clients expect ease of use and intuitive navigation. A clunky or confusing website can drive them away.
Competitive Edge: If competitors in your field have more polished websites, you could lose business to them.
Showcasing Expertise: Your website is an opportunity to demonstrate authority through thought leadership, case studies, and client testimonials.

Signs It’s Time for a Redesign

Not sure if your website needs a refresh? Here are common indicators that it’s time to take action:

Outdated Design: Does your site look like it’s from 2015, or worse, earlier? Design trends evolve, and clients—especially those in industries like law, finance, or consulting—expect professionalism and polish.
Mobile Unfriendliness: With over 50% of web traffic coming from mobile devices, a site that isn’t optimized for smartphones and tablets is a major liability.
Slow Load Times: If your site takes longer than a few seconds to load, you could be losing valuable prospects before they even see your content.
Accessibility Issues: Is your website usable for people with disabilities? An accessible website ensures you're reaching a wider audience and complying with legal standards.
Inconsistent Branding: If you’ve updated your logo, colors, or messaging, your website should reflect your current brand.
Limited Functionality: Are you unable to integrate tools like appointment scheduling, live chat, or lead generation forms? Modern functionality can improve client engagement and streamline operations.
Security Concerns: Older websites are more vulnerable to hacking. If your site isn’t using up-to-date security protocols, it’s time for an upgrade.

When to Consider a Redesign

Timing is key when planning a website redesign. Here are some ideal moments to embark on a refresh:

Every 3–5 Years: Technology and design standards evolve rapidly. Regular updates ensure you stay ahead.
Before a Big Push: Launching a new service? Expanding into a new market? A redesign can ensure your site supports these initiatives.
After a Rebrand: Align your website with any changes in your business identity or messaging.
When Data Demands It: High bounce rates or user complaints are signals that your site isn’t performing as it should.

The Benefits of Redesigning Your Websit

A website redesign is not longer "just an expense" and hasn’t been for many, many years—it’s an investment in your business. Here’s what you stand to gain:

Improved User Experience: Make it easy for clients to find the information they need and contact you.
Better Search Engine Rankings: Modern sites are faster, mobile-friendly, and optimized for SEO, helping you get found online.
Stronger Brand Positioning: Stand out as a leader in your field with a site that reflects your expertise and values.
Increased Client Inquiries: A well-designed site can guide prospects toward taking the next step, whether that’s booking a consultation or filling out a contact form.

Conclusion

Your website should be a powerful asset that works as hard as you do—a 24/7 sales rep, if you will.

If it’s been a while since you’ve revisited your site’s design, now is the perfect time to take a closer look. A redesign can help you attract more clients, build trust, and stay ahead in a competitive market.

Not sure where to start? Block 81 specializes in creating high-performing websites for professional service providers. Let’s talk about how we can refresh your site and position your business for success.