Darren Hayes v3
With a new book due out in the fall of 2024, Darren called on Block 81 yet again to redesign his website to promote his book.
Speed and Simplicity in Record Time
Darren required a simple yet effective landing page to promote his upcoming book. The goal was to align the design with existing publisher materials, keeping it cohesive and familiar. We focused on delivering two key pages: a landing page and a mailing list sign-up page. Though the design phase was internal, the primary challenge was ensuring that the visuals matched the established book and promotional branding while maintaining a clean and responsive layout across devices.
On the development side, we built a fully static, responsive site that adapted seamlessly across devices, including a unique feature where the book's back cover displays differently depending on screen size. While accessibility wasn't a specific client request, we ensured the site followed best practices. The project had a fast turnaround, with the bulk of the work completed in under a day and revisions made over the following two days.