Branding & Graphic Design That Reflects Who You Are
We've been doing branding and graphic design work for over 20 years—it's where Block 81 started. From logo design to marketing collateral to large-scale graphics, our approach centers on clarity, consistency, and thoughtful execution.
We work closely with you to ensure every design decision reflects your brand's identity and purpose—and when branding work happens alongside a website project, we create a cohesive experience across every touchpoint.
It's not just about looking good—it's about being clear.
A strong brand isn't just a logo or a color palette. It's how your audience recognizes you, understands what you stand for, and decides whether to trust you.
We approach branding work with that in mind. Every logo, every piece of marketing collateral, every visual decision is made with clarity and consistency at the center. We're not chasing trends or creating designs that only look good in a portfolio. We're creating identities that work in the real world—on business cards, websites, tradeshow banners, and everywhere else your brand shows up.
And when branding work happens alongside web design and development, we ensure your visual identity and digital presence feel like they come from the same place. No disconnect. No awkward handoffs between designers. Just one cohesive brand experience.
What We Create
Logo Design & Brand Identity
We design logos that are simple, memorable, and flexible—built to work across print, digital, and physical applications. When appropriate, we develop full brand identity systems including typography, color palettes, and usage guidelines to ensure consistency as your brand evolves.
Marketing Collateral
From business cards and brochures to stationery and presentation materials, we create marketing pieces that communicate clearly and reinforce your brand at every touchpoint.
Large-Scale Graphics
Tradeshow banners, vehicle graphics, signage, and other large-format materials require careful consideration of scale, legibility, and production requirements. We design with these constraints in mind to ensure your brand looks great no matter the size.
Brand Guidelines
For organizations that need consistency across teams or locations, we can document your brand standards—making it easy for anyone working with your brand to apply it correctly.
How Branding & Web Work Together
Our best work happens when we're building both.
Some of our strongest projects have been ones where we designed (or refreshed) a client's brand identity and built their website. Why? Because we can ensure the visual identity, messaging, and digital experience all align from the start.
We've had website projects pause briefly so we could first work on a client's logo or brand refresh—and then continue with web design and development knowing the foundation was solid. That kind of flexibility is only possible when you're working with one partner who understands both brand and digital.
If you're considering a website project and you know your branding needs work, let's talk about tackling both together. It's more efficient, more cohesive, and it means you're not managing multiple vendors or hoping things will line up.
Standalone Branding Projects
Sometimes you just need branding work—and that's fine too.
Not every branding project needs to be paired with a website. We're happy to take on standalone logo design, brand identity development, or marketing collateral projects for the right clients.
You're a good fit if you understand that good branding takes time and thoughtful iteration, you value clear and consistent communication over flashy trends, and you're looking for a partner who will ask questions and push back when needed—not just execute orders.
Branding projects typically start with a discovery conversation to understand your business, audience, and goals. From there, we develop concepts, refine based on your feedback, and deliver final files with usage guidelines. Timelines and investment vary based on scope—let's talk about your specific needs.
Who This Is For
We work with established businesses and organizations who understand that branding isn't just decoration—it's communication. Our branding clients span professional services, nonprofits, manufacturing, tech, sports organizations, and beyond.
You're a good fit if you're launching a new business or organization and need a professional identity from the start, your current branding feels outdated or doesn't reflect who you are anymore, you're working on a website project and realize your brand needs attention first, or you need marketing materials that align with your existing brand (or help establish one).
Let's Talk About Your Branding Needs
Every branding project starts with a conversation about your business, your audience, and what you're hoping to accomplish. We'll discuss your timeline, budget, and whether branding work makes sense on its own or alongside a website project.