When a new lifestyle brand wants to bring a centuries-old South American tradition into the modern world, the brand has to do a lot of heavy lifting. For Pampas Mate, that meant creating a logo with enough personality to stand out.
The Brief
Pampas Mate wanted a minimalistic logo featuring their gourd, bombilla, and a nod to the cowboy culture of the pampas. They had a specific vision in mind: the cowboy hat sitting on the bombilla. Our challenge was to take that concept and make it work in a way that felt clean, distinctive, and simple.
Our Approach
We started with extensive sketching. Testing the client's initial concept (cowboy hat on top of bombilla) quickly revealed it was awkward and overcomplicated. So we explored three distinct directions instead. The client immediately chose the most playful option: a hand-drawn mark where the hat's silhouette hides the letters P and M, with the P doubling as a bombilla with an oversized filter.
